Can GE Really Keep Growing
Andrew Campbell, takes a skeptical look at some of Jeff Immelt's initiatives.
Maybe greed isn't good, but surely growth is. Growth, after all, is the avowed goal of most corporate managers. Plus, it sounds so healthy. But here comes Andrew Campbell with a well-researched, thoughtfully argued new book that challenges some of our basic assumptions about growth and the things companies do to try and achieve it.
Campbell, A. (2005) Can GE Really Keep Growing, The Week in Review, The Deal, October