Brewing up strategy at Greencore Malt

Imagine that you're an MD who's been asked by a new Group CEO to produce your strategy for the next four years - within about ten weeks and with reduced resources, following a major restructuring: quite a challenge! This was the situation that David Wilkes faced in January 2008. Elizabeth Braiden recounts how he rose to his challenge.

Braiden, E. (2009) Brewing up strategy at Greencore Malt, Converse, Issue 6, pp. 10 - 11, April

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