Better Place at O2
O2 UK selectedAshridge Consulting as its partner in enabling a culture change that would encourage staff in shops and call centres to live o2's brand values, making the customer experience as good as it could be. Project leader Caryn Vanstone tells the story that recently reached the finals of the Management Consultancies Association case study competition, being shortlisted in the Innovation category.
Vanstone, C. (2007) Better Place at O2, Converse, Issue 5, pp. 3-5