Agile Marketing

Agile Marketing develops an approach inspired by evolution, to do marketing that is better, faster and cheaper. In nature, creatures evolve by continuously making changes and keeping those changes that are fittest to survive in their environment. The book describes how to use a continuous process of fast, practial "test, learn and commit (TLC) lops" to change marketing offers. These adapted offers are fittest to survive in their environment - the market place.

Freeling, A. (2011) Agile Marketing: How to innovate faster, cheaper and with lower risk, Goldingtons Press, February