A Role for Business at the Bottom of the Pyramid
In this article Edgar Wille and Kevin Barham present some of the findings of their research into approaches being taken to alleviate poverty in the developing world, in ways that are commercial and profitable. They call on readers to recognise the urgency with which action is needed and suggest ways in which organisations might engage with the BOP.
Wille, E. & Barham, K. (2009) A role for business at the bottom of the pyramid, 360° The Ashridge Journal, Spring, pp. 12 - 16