A Culture of Innovation

In this chapter, Margaret de Lattre looks at case studies of 3 very different organisations; AA, Dyson and ITS Technology, and explores how, by changing the underlying culture of their businesses, they have enabled innovation to prosper.

de Lattre, M. (2003) A Culture of Innovation, in Jolly, A. (ed.) Innovation - Harnessing Creativity for Business Growth, Kogan Page.