Ashridge Strategic Management Centre (ASMC)

The Ashridge Strategic Management Centre (ASMC) is a widely recognised authority on strategic management issues within large companies.

About ASMC

The ASMC produces breakthrough insights that advance strategic management, with a particular focus on the management problems of large, complex companies.

Directors of the centre have previously worked as senior consultants at top strategy consultancies, such as McKinsey and The Boston Consulting Group.

The centre is a world-leading resource on corporate level strategy. It focuses on how corporate and divisional leaders in a multi-business company can add value to the businesses in their portfolio.

Strategic Management


The ASMC has an extensive track record of publications covering a wide range of topics such as organization design, growth and new business, investor relations strategy, and mission leadership.

In addition to its strategy research, the centre delivers open enrolment programs on strategy at Ashridge and in London. Programs include: Advanced Organisation Design, Translating Strategy into Action, Designing Operating Models, Formulating Strategy, Strategic Decisions & Strategy Tools.

Ashridge Strategic Management

The ASMC team

The ASMC is led by a team of Directors, all of whom have held positions as senior consultants with top strategy consultancies, such as McKinsey and The Boston Consulting Group.

The centre has an active membership program. Corporate members can join the ASMC Research Projects Committee and get involved in some of ASMC's collaborative research projects.

Ashridge Strategic Management

Membership program

Our corporate members are the heads of the strategy function in large, multi-business companies. Members have access to ground-breaking new strategy tools and techniques as well as a program of executive education designed for their teams.

Our corporate membership offer is designed to help heads of strategy build their company's strategic capability.

Ashridge Strategic Management Centre

Projects and publications

ASMC has published widely on a range of strategic topics, including acquisitions and alliances, corporate strategy and parenting, and strategic planning processes. Recent ASMC books include: Operating Model CanvasStrategy for Corporate Level, The Art of Action, Think Again and What You Need to Know About Strategy.

The centre's major research initiatives are currently focusing on issues relating to the Head of Strategy role and the strategy function in organisations.