Great Expectations: Managing Generation Y

Ashridge Business School worked in partnership with the Institute of Leadership & Management on a major research project to explore Generation Y in the workplace.

Previous research shows that Generation Y has a different attitude to work and life from their older counterparts. But how aware are organisations, and their managers, of the needs and expectations of their employees aged under 30? And how do they respond to these differences where they see them?

This research examines issues including:

  • the extent to which work is living up to Generation Y's expectations
  • the differing work ethic of young employees and their managers
  • Generation Y's intentions to stay or leave their employer
  • the challenges of managing Generation Y
  • what motivates Generation Y, and whether organisations are doing the right things to keep their talent.

Download the report