Generation Y in the Middle East
This research project complements our existing and ongoing inter-generational research. It differs from previous work (by Ashridge and others) in that it focuses on the local population of the six Gulf Cooperation Council (GCC) countries, examining the successes and aspirations of young people at work in their local environments in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.
A survey of 300 Generation Y people across the six countries examined a range of topics from the drivers of success, to learning and working relationships with other employees. The report provides region-centric research, that will provide insights for a range of stakeholders including Generation Y, and their employers and managers in the Middle East.
Download the report.
Our inter-generational research is ongoing, and builds on previous research projects. An overview of our Generation Y research can be found here, or see our individual project pages for more information:
For more information about our inter-generational research, or to take part, contact Carina Schofield