BA (Cantab), MA, MSc
Victoria is an expert innovator with 19 years’ experience spanning, advertising, branding, marketing and innovation. Victoria founded innovation consultancy Whatif’s Customer experience team and subsequently set up The Ideas Machine Ltd, an innovation network providing solutions to clients across multiple sectors.
Victoria has led innovation and marketing projects for organisations including Vodafone, AOL, Google Barclays PLC, GSK, Novartis, AstraZeneca, PepsiCo, HSBC, British Gas, Centrica, Unilever, Land Rover, Johnson & Johnson and Whitbread.
Victoria also spent 7 years based in Abu Dhabi, UAE. As Head of Digital Strategy & Marketing for Abu Dhabi Motorsports Management ADMM she created marketing and digital strategy for ADMM businesses including the world famous Formula One. As Director of Marketing, Digital and On Line Services for Abu Dhabi Media Company LLC (ADMC) Victoria was responsible for marketing, and creating a full suite of digital channels managing a team of designers, developers and marketers. She was responsible for launching the Barclays Premier League online in the MENA region and her work on an Arabic language women’s interest website was awarded ‘most influential in the region’ by Forbes.
A Cambridge graduate with an MSC in Organisational Psychology, Victoria won the 150th Anniversary London University Prize for Academic Excellence and commences her PHD in 2016.