Mike Cooray

MBA, MSc, PGCE, MCIM, MCMI

Mike has extensive international business experience working in the UK, Australia, South East Asia and Europe. His expertise is in contemporary strategic issues including innovation, strategic brand management and digital business transformation. Mike leads the Ashridge Open Program, ‘The Digital Organization’, and contributes to several other custom programs with leading organizations.

He has undertaken research, training and consultancy across the world including the US, Canada, India, Germany, Denmark, Sri Lanka, Vietnam and Malaysia.

Prior to Ashridge, Mike led new product and market expansion initiatives at Carlsberg, Siemens and Mercedes Benz. Mike also has significant higher education experience in roles such as Director of Executive MBA Programs and Head of Marketing Group.

He holds an MBA with distinction, an MSc in Practice-based Research and a PGCE.  His doctoral research looks at entrepreneurial business practices and innovation in organizations.

Mike Cooray

Publications

International Blended Learning: Learning in Diversity

Cooray, M. (2016, February) International Blended Learning: Learning in Diversity. Presentation to the Learning Technologies & Skills Conference. Paper presentedto the Learning Technologies & Skills Conference, UK. 

Why the data deluge leaves us struggling to make up our minds

Cooray, M. (2015) Why the data deluge leaves us struggling to make up our minds. Discover Magazine [onlin] www.discovermagazine.com

How a data deluge leaves us struggling to make up our minds

Duus, R., & Cooray, M. (2015) How a data deluge leaves us struggling to make up our minds. World Economic Forum  [online] www.weforum.org

Information overload is killing our ability to make decisions

Cooray, M. & Duus, R. (2015) Information overload is killing our ability to make decisions. Business Insider [online] www.uk.businessinsider.com

Too much information: how a data deluge leaves us struggling to make up our minds

Duus, R., & Cooray, M. (2015). Too much information: how a data deluge leaves us struggling to make up our minds. [online] www.theconversation.com

Can wearable fitness trackers take control of your life? 

Duus, R. & Cooray, M. (2015) Can wearable fitness trackers take control of your life? The Sydney Morning Herald (Digital Life) www.smh.com.au/digital-life

How we discovered the dark side of wearable fitness trackers

Cooray, M.  & Duus, R. (2015) How we discovered the dark sides of wearable fitness trackers. The Conversation [online] www.theconversation.com/uk

Agentic Technology: Exploring the influence of Fitbit activity tracker on consumer behaviour

Duus, R., Cooray, M., & Page, N.(2015) Agentic Technology: Exploring the influence of Fitbit activity tracker on consumer behaviour. Presentation to the Academy of Marketing Science. United States, May. 

The Brand Misfits: Exploring paradoxical brand-resisting practices in social media.

Duus, R., Cooray, M. and Davies, A. (2014) The Brand Misfits: Exploring paradoxical brand-resisting practices in social media. Proceedings of the Brands and Brand Relationships conference, Boston University, May.

Together we Innovate: Cross-cultural teamwork through virtual platforms

Duus, R. and Cooray, M. (2014) Together we Innovate: Cross-cultural teamwork through virtual platforms, Journal of Marketing Education, 36(3), pp.244-257.

Biolabouring Consumers: Theorizing consumers' affective, relational and experiential work in online social networks

Duus, R. & Cooray, M. (2014, June). Biolabouring Consumers: Theorizing consumers' affective, relational and experiential work in online social networks. Presentation to Hertfordshire Business School Research Conference, UK. 

Collaborating Across Borders: Together we Innovate!

Duus, R., & Cooray, M. (2013, January). Collaborating Across Borders: Together we Innovate. Presentation given to Exploring Spaces for Learning, University of Florida, USA.

Did we stop talking? The detrimental effects of online social networks on social relations.

Duus, R. & Cooray, M. (2012, July). Did we stop talking? The detrimental effects of online social networks on social relations. Presentation to the 30th Standing conference on Organizational Symbolism, EAE Business School, Spain. 

International collaborations with Business and Marketing students

Cooray, M., & Duus, R. (2012, May) International collaborations with Business and Marketing students. Presentation to the 7th International Blended Learning Conference, University of Hertfordshire, UK. 

Entrepreneurs forge ahead in chaos and uncertainty: The story of SMEs in Sri Lanka

Cooray, M. and Duus, R. (2011) Entrepreneurs forge ahead in chaos and uncertainty: The story of SMEs in Sri Lanka. Proceedings of the British Academy of Management conference, Aston Business School, September.

Thriving in Chaos and Uncertainty: Business as usual for Sri Lankan entrepreneurial marketers.

Cooray, M. and Duus, R. (2011) Thriving in Chaos and Uncertainty: Business as usual for Sri Lankan entrepreneurial marketers. Proceedings of the Academy of Marketing conference, University of Liverpool, July.

Convert, Defend and Acquire: Evaluating consumer preference through mindspace. 

Cooray, M. & Duus, R. (2010, October). Convert, Defend and Acquire: Evaluating consumer preference through mindspace. Presentation to the Future Trends conference, USA. 

Knowledge Exchange through Collaborative Learning Communities

Cooray, M. & Duus, R. (2010, May). Knowledge Exchange through Collaborative Learning Communities. Presentation to the 5th International Blended Learning Conference, University of Hertfordshire, UK. 

Brand Mindspace: The final frontier for marketers?

Cooray, M., Duus, R. (2010) Brand Mindspace: The final frontier for marketers? USI: 6th Thought Leaders Conference on Brand Management