Matt Copeland

BSc (Hons), PG Dip(Law), Barrister-at-Law, MBA

Director – Head of Sales and Business Development for Ashridge Executive Education; Previously a member of Faculty.
 
Drawing on my extensive experience as a BARRISTER for 12 years and then as a member of Faculty for 4 years, I now lead, and am accountable for, the whole global sales function at Ashridge. Responsible for all sales and business development staff across the organisation and charged with enabling significant revenue growth and expansion over the coming period - globally. This includes the selling of Customized executive education, Open programmes, Virtual solutions and executive coaching.
 
As Faculty I taught Negotiation Masterclasses (including Communication, Presentation, Strategic Influence, leadership and change). I also led on the MBA innovation programme and specialised in the areas of open innovation and collaborative projects. I worked with both individuals and organisations to identify and implement areas of new revenue growth and ways of working.
 
Clients worked with have included various departments of the UK Government; Kantar Worldpanel; Abu Dhabi Executive Council; Haniel Group; Azedea (Beirut); Fenner PLC; James Fisher & Sons PLC; Egyptian Banking Institute and Marriott International.
 
My practical and relational approach has the goal of making complex matters simple. I am always passionate about both education and creating value for clients.
 
Also qualified in the use of a range of psychometric tools, and a member of the British Psychological Society. 
 

As a Barrister, I was rated within the top 20 Barristers in the UK, under the age of 35 within my specialty.

Matt Copeland

Publications

Avoiding l'esprit de l'escalier

How to enhance your thinking processes under tough negotiations. The article outlines some effective solutions to help you respond coherently when confronted with unanticipated circumstances - these include rapid response mechanisms such as reframing, visualisation, summarising and asking 'why' questions. This article also introduces the concept of the Flexible Communication Spiral.

Copeland, M. (2012) Avoiding l'esprit de l'escalier, ICAEW Finance & Management, Issue 201, pp. 19 - 22, July/August

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Open Innovation in a value chain perspective - Knowledge transfer across permeable boundaries

Malmgren, M. & Copeland, M. (2012) Open Innovation in a value chain perspective - Knowledge transfer across permeable boundaries, International Purchasing and Supply Education and Research Association, Naples, 1 - 4 April

Open Innovation: Insights from three different perspectives

Copeland, M. & Malmgren, M. (2012) Open Innovation: Insights from three different perspectives, Innovation in Business Networks, Kolding, 23 March

The perspectives and alignment of three different actors in their understanding and application of Open Innovation

Copeland, M. & Malmgren, M. (2012) The perspectives and alignment of three different actors in their understanding and application of Open Innovation, European Academy of Management, Rotterdam, 6 - 8 June

Three perspectives on enabling and facilitating Routes to Open Innovation

Copeland, M. & Malmgren, M. (2012) Three perspectives on enabling and facilitating Routes to Open Innovation, British Academy of Management, Cardiff, 11 - 13 September

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