James Moncrieff


James Moncrieff works with senior teams to support strategy formation and execution.  His methods aim to transfer strategic capabilities to participants.  James also designs and delivers custom programmes, open enrolment programmes and post-graduate modules.  His programmes are grounded in reality and often use live case work.  This takes him across the globe, often working through simultaneous translation. His clients come from financial services, engineering and energy, manufacturing and services, FMCG and technology sectors.

James’ career began in telecommunications, with Telecom Australia.  After moving to the UK, he worked in manufacturing and IT before working as a consultant with Ashridge.

In addition to qualifications in telecommunications engineering, James has an MBA, which, being application oriented, interested him in how strategy really happens.  He is currently particularly interested in how organizations can survive and thrive in a VUCA world (volatility, uncertainty, complexity, ambiguity).

James Moncrieff


Senior Management Development

Mookherjee, D., and Moncrieff, J. (2015) 'Senior Management Development'. In Hind, P. (Ed) Management Development That Works, Libri Publishing Ltd.

The live case method for the development of senior leaders

Working with clients to develop the strategic capability of leading high potentials, James Moncrieff and Dev Mookherjee have evolved an approach centred around the client's 'live strategic case'. Underpinned by Ashridge research into the development of strategic leaders, the Live Case Method has proven to be an ideal way of providing intellectual and emotional stretch and challenge within a highly relevant context.

Moncrieff, J. & Mookherjee, D. (2012) The live case method for the development of senior leaders, 360° The Ashridge Journal, Spring

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Is Strategy Making a Difference:

Moncrieff, J. (1999) Is Strategy Making a Difference?, Journal of Long Range Planning, Vol. 32, No. 2

Strategy as Dynamic Process: A System Perspective

Moncrieff, J. & Pidgeon, H. (1997) Strategy as Dynamic Process: A System Perspective, International Conference on Dynamics of Strategy, Surrey European Management School, Guildford, 3-4 April