Edgar Wille

OBE, BA, FCIPD, FCIM, FBCS, CITP

Edgar Wille is an Ashridge Associate currently producing book reviews for Virtual Ashridge. As programme Director from 1992 - 2007 for Ashridge in central and Eastern Europe, he ran Ashridge's senior executive development programmes for the British Know-How Fund and the United Nations Development Programme which helped some 80 Czech and Slovak companies to adapt to the market economy.

Previously he was Head of Management Development, British Coal, after a career spanning human resources, marketing, finance and information technology. As Head of Recruitment, Training and Information for the (then) Coal Board’s computer services company, he carried out consultancy and research work in the majority of the Middle East countries, Germany, France and the USA. During his association with Ashridge he has worked on a wide variety of projects; in 1986/87 he was responsible for an ILO/UNDP management development consultancy assignment in Pakistan. He has led a number of UK Employment Department projects on people development, based on close contact with 150 UK companies.

Previously he was Head of Management Development, British Coal, after a career spanning human resources, marketing, finance and information technology. As Head of Recruitment, Training and Information for the (then) Coal Board’s computer services company, he carried out consultancy and research work in the majority of the Middle East countries, Germany, France and the USA. During his association with Ashridge he has worked on a wide variety of projects; in 1986/87 he was responsible for an ILO/UNDP management development consultancy assignment in Pakistan. He has led a number of UK Employment Department projects on people development, based on close contact with 150 UK companies.

Edgar Wille

Publications

A Role for Business at the Bottom of the Pyramid

In this article Edgar Wille and Kevin Barham present some of the findings of their research into approaches being taken to alleviate poverty in the developing world, in ways that are commercial and profitable. They call on readers to recognise the urgency with which action is needed and suggest ways in which organisations might engage with the BOP.

Wille, E. & Barham, K. (2009) A role for business at the bottom of the pyramid, 360° The Ashridge Journal, Spring, pp. 12 - 16

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Man of our time

Network enables readers to share Edgar Wille's reflections on 30 years at Ashridge and his thoughts on a 'different' future.

Wille, E. (2009) Man of our time, Network, The Ashridge Magazine, pp. 9 - 11, Issue 2, Spring

A Role for Business at the Bottom of the Pyramid - Full Research

This study considers how business can help to alleviate poverty at the bottom of the economic pyramid (BOP) in the developing world, while acting commercially and making aprofit. In spite of the extreme nature of the poverty experienced by approximately two thirds of the world’s population, CK Prahalad of the University of Michigan and Stuart Hart of Cornell University have suggested that from the many small amounts of disposable income available a “fortune” could be made. To achieve this, companies are expected to base their strategy for BOP markets on large volumes of sales with small margins. This study, which Edgar Wille and Kevin Barham have carried out on behalf of Ashridge Business School, has examined the various perspectives and related activity by interviews, telephone discussions, and wide ranging internet and literature search, and has sought to identify working models by which progress could be made to alleviate the curse of dire poverty.

Wille, E. and Barham, K. (2009) A role for business at the bottom of the pyramid, Ashridge Report, January

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Making Change Work

Wille, E. & Hodgson, P. (2001) Making Change Work (2nd paperback edition) Management Books, London