Brian Worsfold

MA (Oxon), ACIB, Dip.FS, MBA

Brian Worsfold is a senior member of faculty and an expert in the development and implementation of business and customer strategy.  Brian is client director for a wide range of leadership and talent development programmes for senior leaders in the Civil Service and other public sector organisations.  He has also led other senior leadership development programmes in financial services, pharmaceuticals and engineering companies and has taught in a wide range of countries.  Brian is currently a member of the leadership team for Client Solutions at Ashridge.

Brian’s background is in financial services. Prior to joining Ashridge Brian was Strategy Director for Barclaycard where he was responsible for facilitating board level strategic thinking in their UK and international consumer and corporate businesses.

Brian has a degree from Oxford University in Politics, Philosophy and Economics and is an associate of the Chartered Institute of Bankers. He has a Diploma of Financial Studies and an MBA from Manchester Business School where he graduated with distinction.  He is also qualified in a wide range of psychometric instruments.

Brian Worsfold

Publications

Strategy Development in the Public Sector

Worsfold, B. & Davies, P. (2012) Strategy Development in the Public Sector, Ashridge Public Sector Learning Guide

Business Concept Innovation

Worsfold, B. (2001) Business Concept Innovation, MBA Thesis, Manchester Business School, Manchester, UK