Barbara Wang

BA, MBA, AICI

Barbara Wang is an expert in Cross-cultural Leadership and Management, Chinese Leadership & Executive Coaching.  She has conducted training and coaching bilingually in English and Chinese for both multinational and Chinese companies such as ABB, Volvo, Daimler, Continental, Sinopec, China Post and the Bank of China. She teaches on MBA and Executive MBA programmes at Ashridge and at Chinese universities including Tsinghua University.

Prior to joining Ashridge, Barbara was a Vice President for the Western Management Institute of Beijing. Her commercial experience extends to working for multinational companies in China where she was the Retail Operations Manager for CELINE one of the Louis Vuitton group; and the Global Accounts Manager in China for DHL.

Barbara has graduated with a BA and MBA, and her PhD research is in cross-cultural leadership/management of Chinese enterprises in Europe. She is qualified in many leadership psychometric tools, as well as being a certified coach from the Leadership Management International, USA.

Barbara Wang

Publications

Cultural understanding is essential for effective leadership in China

Wang, B. (2012) Cultural understanding is essential for effective leadership in China, HRmagazine

China's public sector: a different way of working

Wang, B. (2012) China's public sector: a different way of working, The Guardian

Avoiding a China crisis

Wang, B. (2012) Avoiding a China crisis, Ashridge Special Report

To succeed in China - first understand the culture

China's accelerating integration into the global economy is impacting many companies worldwide: Western organisations need to be aware that business success with the Chinese goes hand in hand with cultural understanding. Barbara Wang and Harold Chee explore some key Chinese cultural concepts, and illustrate how to adapt Western leadership approaches to Chinese cultural traditions.

Wang, B. & Chee, H. (2012) To succeed in China - first understand the culture, 360° The Ashridge Journal, Spring

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Culture clash: five tips for western firms that want to do business with China

Wang, B. & Chee, H. (2011) Culture clash: five tips for western firms that want to do business with China, CityAM, December

Chinese Leadership

Wang, B. & Chee, H. (2011) Chinese Leadership, Palgrave Macmillan, September, ISBN 9780 230 248182

Making an Impact in Interviews

Wang, B. (2008) Making an Impact in Interviews, article for website, www.funtry.com