Barbara Banda

BA, MSc, MBA, D.Phil (Oxon)

Barbara Banda is an expert in the areas of strategy and marketing and the leadership and team development skills required for effective strategy implementation. She works with organisations to align their people in ways which enable them to meet the demands of their external customers and markets. Barbara works with a number of Ashridge clients including Continental, Astra Zeneca, Unilever, BBC, Philips, and the Foreign and Commonwealth Office.

Prior to joining Ashridge, Barbara worked in International Sales and Marketing in the pharmaceutical, healthcare and retailing industries, holding senior positions within Fisons Pharmaceuticals, Boots and BASF Pharma.

Barbara has a Doctorate in Education from the University of Oxford and an MBA and MSc in Training and Performance Management. Her first degree is in German and Russian. She has British Psychological Society Level A and B qualifications in psychometric testing and is an associate of the Rotterdam School of Management.

Barbara Banda

Publications

The 'Third' Space of Learning

Banda, B. (2015) 'The 'Third' Space of Learning'. In Hind, P. (Ed) Management Development that Works, Libri Publishing Ltd.

Connecting Management Education with the Workplace

Banda, B. (2011) Connecting Management Education with the Workplace, Doctoral Dissertation, Oxford University

Transfer of training from off-the-job management development courses: the implications of the participation metaphor

Banda, B. (2009) Transfer of training from off-the-job management development courses: the implications of the participation metaphor, Future of Learning Conference, Ashridge, August

The development of leadership as a subset of management: A historical analysis.

This paper discusses the development of management as a theory and concept through to the present day. The issue of leadership is drawn out as subset of management being the specialist skills and circumstances relating to influencing others for a particular outcome.

Banda, B. (2007) The development of leadership as a subset of management: A historical analysis, Academy of Management Annual Conference, Philidelphia, August