BA, MSc, MBA, D.Phil (Oxon)
Barbara Banda is an expert in the areas of strategy and marketing and the leadership and team development skills required for effective strategy implementation. She works with organisations to align their people in ways which enable them to meet the demands of their external customers and markets. Barbara works with a number of Ashridge clients including Continental, Astra Zeneca, Unilever, BBC, Philips, and the Foreign and Commonwealth Office.
Prior to joining Ashridge, Barbara worked in International Sales and Marketing in the pharmaceutical, healthcare and retailing industries, holding senior positions within Fisons Pharmaceuticals, Boots and BASF Pharma.
Barbara has a Doctorate in Education from the University of Oxford and an MBA and MSc in Training and Performance Management. Her first degree is in German and Russian. She has British Psychological Society Level A and B qualifications in psychometric testing and is an associate of the Rotterdam School of Management.