Sports Business Partnership

Sport and business share many common issues from coaching and leadership to team work and management, but with the same need for results in highly competitive and pressured environments. Ashridge explores and applies the transferable lessons between business and sport creating powerful analogical learning experiences in the classroom.

Sports Business Partnership

We now offer the Sports Business Partnership which brings you access to and preferential rates for Ashridge’s range of services including:

  • Open Programs
  • Qualification Programs
  • Conference space
  • Virtual Ashridge
  • Custom programs and consulting: Whether your organization needs to uncover and execute strategy, manage change, strengthen teams or develop leadership potential, we can partner with you and design interventions that immediately link learning to action. Additionally our organization development consultants can work collaboratively with you in creating and developing a participative process to bring about real change. In elite sports, we have worked on projects with bodies including RFU, WRU, British Racing School, British Swimming, Sport Northern Ireland, ECB and BOA.

World-class Mentoring Program

Sports Coach

In October 2016, we are launching the World Class Mentoring Program: a 5-module program, endorsed by UK Sport as part of the unique Ashridge Sport Business Partnership, which offers you a rare opportunity to develop and sharpen your mentoring skills alongside elite coaches and leaders from professional sports.

Find out more

“I believe the Sports partnership with Ashridge is an incredible opportunity which will create new opportunities to help every sport deliver world-leading teams, systems, process, leadership and coaching.”

John Neal, Director – Sport Business, Ashridge

Contact Us

Meet the Team

John Neal

John Neal

B.Hum, Dip Psych.

Read more about John

Ian Bell

Ian Bell


Read more about Ian