Open Program

Translating Strategy into Action

As a manager, you know that the hard work begins after the strategy is created.

This program will provide you with everything you need to successfully implement your strategy.

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Translating Strategy into Action

Upcoming Dates

01 Feb 2017 - 03 Feb 2017

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22 May 2017 - 24 May 2017

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Program Overview

This packed program will equip you with all the necessary tools to turn strategy into action and get results for your organization, including how to:

  • Design a strategy implementation process
  • Translate the strategy into the right things for people to work on
  • Align an organization to its strategy
  • Harness the power of your people (and assess where the resistance is)
  • Keep the pressure up and push through the obstacles
  • Approach risk and assess the weaknesses in an implementation plan
  • Secure synergies when integrating functions

Content and Structure


In preparation for the residential phase, you will need to identify an execution challenge you are looking to resolve in your organization. During the program you will relate your learning directly to this challenge.

Residential Phase

With a mixture of taught sessions and small group work, you will cover:

  • The execution challenge: assessing your blockers to change – resources, politics, and mental models; assessing the state of organizational readiness
  • The requirements of successful translation: the translation model
  • Working with goals: strategic thinking, the pyramid principle and mapping goals; managing goal setting processes and goal analysis; planning for every facet of the organization
  • Achieving productive collaboration: getting attention and communicating vision; designing social mechanisms (meetings and other events); understanding and managing culture
  • Securing commitment and accountability: using incentives; winning support and influencing actions
  • Managing the change program: using tools to direct traffic, monitor progress and manage risk; using method when there are no clear answers
  • Making improvements in your organization: working out which tools and techniques could work for you, assisted by Ashridge tutors to help you assess ongoing projects, plans and papers

The Execution Challenge


Tutors will facilitate a virtual follow-up session for the group six weeks after the residential phase. This will allow you and the other participants in the group to review your actions and support you all to make further progress.

You will become a member of the Ashridge Alumni network, which is an excellent opportunity to continue your personal development and networking.

You are also given continued access to your online program portal and Virtual Ashridge content for six months after your residential stay. Ongoing support and further learning opportunities are available with Ashridge Momentum.

Related content

View related programs  The Ashridge experience Customize this program

This program is a module of our Advanced Management Program.

Translating Strategy into Action is also run in the Middle East.

All Ashridge Open Programs are taught in English, find out how we can help you to improve your English.

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Participant feedback

“High impact learning focussed on those charged with setting a strategy and bringing a team with then.”

Brian Thompson, Head of Manufacturing Practice, Unipart Expert Practices

“Very useful course with valuable tools and techniques for delivery of strategy.”

Keith Rigg, Divisional IS Operations Manager, Kingspan Insulated Panels

“Excellent summary of strategy translation – helpful research and tools but mainly it’s been practical. I have a clear view of what I need to go away and do now.”

Grace Chan, Head of Finance, Nesta

“The program will definitely be of help in translating strategy into action as it gives me some thought stimulation and tools to make the execution more effective.”

Marco Ellerker, Managing Director, Ellesse

“An excellent venue that helps to get the creative juices flowing. With knowledgeable friendly staff that will help you at every stage of your journey.”

Tony Jones , Regional Commercial Manager, Newey and Eyre

“An environment geared to and fully supportive of learning alongside peers from a range of sectors enriching the learning experience.”

Ali Kaye, Clore Fellow, Clore Leadership Programme

“Unlocking the strategy with ‘hows’ and ‘whys’, by teams with great techniques.”

Wayne Bridgehouse, Head of Facilities Management, Newey and Eyre

Program fee

Price: £3,450.00 + VAT
What is included in your open program fee?

2017 fee: £3,500 + VAT

Book before 31 December 2016 to pay the 2016 fee.

Download our brochure /executive-organization-development/open-programs/translating-strategy-into-action/tsa-form/

Who is it for?

You are a manager tasked with implementing strategy and you need to equip yourself with the necessary tools to turn strategy into action in order to achieve results for your organization.

Benefits to you and your organization

There is strong evidence that well thought-through, robust strategies that are well communicated will not have an impact unless they undergo a management process which we call translation.

Effective translation of strategy involves a type of goal setting and staff engagement. Some organizations excel at this and managers who ‘translate’ strategy well are more effective than those who simply communicate it.

By the end of the program you will have a practical, stress-tested and carefully refined plan of action. In addition, you will have the skills, knowledge and confidence to repeatedly get results for your organization.

Faculty Team

Ilze Zandvoort

Ilze Zandvoort


Read more about Ilze

Hamish Scott

Hamish Scott


Read more about Hamish

Related Case Studies

Paul Russell’s Ashridge story

Translating Strategy into Action

“It is the best program I have been on in my 25 year career, and the only one that has stuck with me.”

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