Open Program

Translating Strategy into Action: Middle East

You know that the real challenges of strategy are all about its execution.

This program will provide you with what you need to successfully execute your strategy in an increasingly unpredictable world.

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Upcoming Dates

05 Dec 2017 - 07 Dec 2017

Book Now (Dubai)

01 May 2018 - 03 May 2018

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Program Overview

This intense program, tailored to the Middle East context,  will equip you with a set of practical, simple, but powerful tools and organizing frameworks to turn strategy into action and get results. By the end of the program, you will understand how to:

  • Design a strategy execution process
  • Support the translation of the high level goals into objectives and initiatives that can be actioned by the organization and that will lead to results
  • Align your organization with the strategy to be executed
  • Harness the power of your people through practical and proven engagement techniques
  • Introduce the disciplines and processes that make sure that things get done
  • Assess where resistance to execution might be and how to secure support
  • Deal with uncertainty and create a robust plan which is both focused and flexible

Content and Structure


In preparation for the residential phase, you will need to identify the execution challenges you are facing in your organization. During the program you will apply your learning directly to your own situation.

Residential Phase

Utilizing a mixture of taught sessions and small group work with a blend of interactive lectures, video, case studies and work applied directly to your own organization, you will cover:

  • The execution challenge: assessing your blockers to change including resources, politics, and mental models, and assessing the state of organizational readiness
  • The requirements of successful execution: how to use a model which translates strategy into action, linking what, why and how
  • Working with goals: strategic thinking and mapping the hierarchy of goals; managing goal setting processes and identifying must win battles; planning holistically across the organization
  • Working in collaboration: harnessing the power of the people; getting attention and communicating; designing the ‘social mechanisms’ that engage everyone’s contribution; understanding and developing an execution culture
  • Working with accountability: methods for putting some governance around execution, bringing disciplines and management that ensure that accountability is clear and things get done; making the best use of metrics and mechanisms for reviewing progress
  • Securing commitment: using incentives; winning support and influencing actions
  • Managing the change program: tools to manage the overall process, sustain momentum and manage uncertainty; methods to use when there are no clear answers
  • Translating Strategy into Action in your organization: working out which tools and techniques could work for you, assisted by Ashridge tutors to help you assess ongoing projects, plans and papers

The Execution Challenge


Tutors will facilitate a virtual follow-up session for the group six weeks after the residential phase. This will allow you and the other participants in the group to review your actions and support you all to make further progress.

You are also given continued access to your online program portal and Virtual Ashridge content for six months after your residential stay. 

Related content

View related programs  The Ashridge experience Customize this program

Translating Strategy into Action is also run in the UK at Ashridge.

All Ashridge Open Programs are taught in English, find out how we can help you to improve your English.

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Participant feedback

“You will be able to find the hidden skills you have and learn the process and skills required to make good planning and strategy and translate it in an easy way.”

Fahad Alkhaja, Vice President Treasury & Risk Management, Abu Dhabi Ports Company

“It’s a very useful program the content, approaches and techniques were excellent. The team was wonderful and very supportive, Hamish and Daniel and the rest of the team was very friendly and cooperative with their knowledge and expertise.”

Faeza Ahmed Abdulla AlBreiki, Leadership Assessment Section Head, General Secretariat of Executive Council for Abu Dhabi

“Essential learning for current and future business leaders – very essential.”

Pauline Charlotte Armstrong, Head of Human Resources, Masafi Co. (L.L.C.)

Program fee

Price: £3,450.00 + VAT
What is included in your open program fee?

$4,100 (non-residential)

Download our brochure /executive-organisation-development/open-programmes/translating-strategy-into-action-middle-east/tsame-form/

Who is it for?

You are a senior manager or leader who has a role in or is contributing to executing your company’s strategy, and you need to have the skills and knowledge necessary to turn strategy into actions that will achieve results for your organization.

Benefits to you and your organization

Research has shown that even well thought-through strategies supported by major communication efforts will not have an impact unless they undergo a disciplined execution process involving the company’s distributed leaders.

As a participant on this program you are one of those distributed leaders who are crucial to effective execution. You will leave with a method for aligning your team with the strategy, coordinating with colleagues and defining the space you need to adapt your actions as the situation evolves.

When you return to your organization, you will be able to put these methods into action, embed them in your part of the organization and become more effective at leading your team and working with colleagues. As you begin using your new skills, your increased personal effectiveness will have an impact on others and ultimately contribute to the performance of the organization as a whole.

Faculty Team

Hamish Scott

Hamish Scott


Read more about Hamish

Stephen Bungay

Stephen Bungay

MA, DPhil (Oxon)

Read more about Stephen

Hari Mann

Hari Mann

PhD, MSc

Read more about Hari