Open Program

Translating Strategy into Action: Middle East

As a manager, you know that the hard work begins after the strategy is created.

This three-day program, tailored to the Middle East context will provide you with everything you need to successfully implement your strategy.

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Translating Strategy into Action: Middle East

Upcoming Dates

02 May 2017 - 04 May 2017

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Program Overview

This program will equip you with all the necessary tools to turn strategy into action and get results for your organization, including how to:

  • Design a strategy implementation process
  • Translate the strategy into the right things for the right people to work on
  • Align an organization to its strategy
  • Harness the power of your people (and assess where the resistance is)
  • Keep the pressure up and push through the obstacles
  • Approach risk and assess the weakness in an implementation plan
  • Secure synergies when integrating functions

Content and Structure


In preparation for the residential phase, you will need to identify an execution challenge you are looking to resolve in your organization. During the residential phase you will relate your learning directly to this challenge.

Residential Phase

With a mixture of taught sessions and small group work, you will cover:

  • The execution challenge: assessing your blockers to change - resources, politics, and mental models; assessing the state of the organizational readiness
  • The requirements of successful translation: the translation model
  • Working with goals: strategic thinking, the pyramid principle and mapping goals; managing goal setting processes and goal analysis; planning for every facet of the organization
  • Achieving productive collaboration: getting attention and communicating vision; designing social mechanisms (meetings and other events); understanding and managing culture
  • Securing commitment and accountability: using incentives; winning support and influencing actions
  • Managing the change program: using tools to direct traffic, monitor progress and mange risk; using method when there are no clear answers
  • Making improvements in your organization: working out which tools and techniques could work for you, assisted by Ashridge tutors to help you assess ongoing projects, plans and papers


Tutors will facilitate a webinar for the group six weeks after the residential phase. This will allow you and the other participants in the group to review your actions and support you all to make further progress.

You will become a member of the Ashridge Alumni network, which is an excellent opportunity to continue your personal development and networking.

You are also given continued access to you online program portal and Virtual Ashridge content for six months after your residential stay. Ongoing support and further learning opportunities are available with Ashridge Momentum.

Related content

View related programs  The Ashridge experienceCustomize this program 

Translating Strategy into Action is also run in the UK at Ashridge.

All Ashridge Open Programs are taught in English, find out how we can help you to improve your English.

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Participant Feedback

“You will be able to find the hidden skills you have and learn the process and skills required to make good planning and strategy and translate it in an easy way.” 

Fahad Alkhaja, Vice President Treasury & Risk Management, Abu Dhabi Ports Company

“It’s a very useful program the content, approaches and techniques were excellent. The team was wonderful and very supportive, Hamish and Daniel and the rest of the team was very friendly and cooperative with their knowledge and expertise.” 

Faeza Ahmed Abdulla AlBreiki, Leadership Assessment Section Head, General Secretariat of Executive Council for Abu Dhabi

“Essential learning for current and future business leaders – very essential.”  

Pauline Charlotte Armstrong, Head of Human Resources, Masafi Co. (L.L.C.)

Program fee

Price: £3,250.00 + VAT
What is included in your open program fee?

Download our brochure /executive-organisation-development/open-programmes/translating-strategy-into-action-middle-east/tsame-form/

Who is it for?

You are a manager tasked with implementing strategy and you need to equip yourself with the necessary tools to turn strategy into action in order to achieve results for your organization.

Benefits to you and your organization

There is strong evidence that well thought-out, robust strategies that are well communicated will not have an impact unless they undergo a management process which we call translation.

Effective translation of strategy involves a type of goal setting and staff engagement. Some organizations excel at this and managers who 'translate' strategy well are more effective than those who simply communicate it.

By the end of the program you will have a practical, stress-tested and carefully refined plan of action. In addition, you will have the skills, knowledge and confidence to repeatedly get results for your organization.

Faculty Team

Hamish Scott

Hamish Scott


Read more about Hamish

Ilze Zandvoort

Ilze Zandvoort


Read more about Ilze