Open Program

Strategy Tools

Understand the theory and practice of strategic frameworks.

This two-day program will give you a practical foundation of frameworks and tools to help you be more effective in strategic decision-making.

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Upcoming Dates

13 Nov 2017 - 14 Nov 2017

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12 Mar 2018 - 13 Mar 2018

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25 Jun 2018 - 26 Jun 2018

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12 Nov 2018 - 13 Nov 2018

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Program Overview

Managers need to be good decision-makers, but many lack knowledge of the concepts, tools and frameworks that are most helpful in thinking strategically.

You may be aware of concepts such as competitive advantage and market attractiveness, but be unsure of their exact meaning, and how to use them.

During this program you will cover:

  • The difference between strategic and operational thinking
  • Practical tools for developing strategy
  • Useful tips from the program tutor about how to apply the tools

Strategy Tools is the first two days of the five day Strategic Decisions program. If you are looking for support in managing the strategy process, you can proceed directly onto the three day Formulating Strategy program. You can also take the Formulating Strategy program at a later date.

Content and Structure


You will receive pre-program reading and videos three weeks before the program starts.

Residential Phase

Strategy tools modelOver two days you will consider a range of topics based on a six step process for designing a strategy. This is taken from Program Tutor Jo Whitehead’s book What you Need to Know about Strategy.

A range of tools and frameworks are presented for each question. This helps structure the analysis and debate to come up with answers. You will also look at how to structure the strategy process in different ways to suit the situation.

View an example program timetable

Post Program

Tutors will facilitate a virtual follow-up session for the group six weeks after the residential phase. This will allow you and the other participants in the group to review your actions and support you all to make further progress. You will also be able to contact Jo Whitehead for ongoing guidance.

You are also given continued access to your online program portal and Virtual Ashridge content for six months after your residential stay. 

Related content

View related programs  The Ashridge experience   Customize this program 

This program is a module of our Advanced Management Program.

All Ashridge Open Programs are taught in English, find out how we can help you to improve your English.

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Participant insights

“A great overview on tools to develop and assess strategy. It was also a good opportunity to see how to apply these tools in a range of business situations. Learning how these were relevant to my not-for-profit company was excellent!”

Gerrard Fisher, Special Advisor Electrical and Electronic Products, WRAP

“It’s a very practical course and does what it says – enhances your toolkit.”

Jo Redfern, Commercial Director, UCAS

“Great to link theory with practical tools.”

David Smyth, Engineering Training, British Airways PLC

“It is a very valuable session.”

Geraldo Barini, Manufacturing Technology Manager, Infineum International Limited


Program fee

Price: £2,780.00 + VAT
What is included in your open program fee?

Download our brochure /executive-organisation-development/open-programmes/strategy-tools/st-form/

Who is it for?

You are a manager involved in making strategic decisions, either in a general management position or a functional role. You want to understand both the theory and the practice of how to structure and address a strategic decision.

You may be in transition from an operational to a more strategic role, and need to have a better understanding of strategies you have to implement or actually shaping strategic decisions. Strategy Tools is also popular with those in the strategy function who need a grounding in the key strategy tools and how to apply them.

Benefits to you and your organization

In order to succeed an organization needs strategic thinkers. Your increased understanding will raise the quality of your strategic thought process. This will be reflected in the outcomes of your future decisions.

Faculty Team

Jo Whitehead

Jo Whitehead


Read more about Jo