Corporate Level Strategy

  • Ways the centre can add value to the business unit
  • Portfolio strategy and the design of the group levels
  • Building synergies.

Using a mix of lectures, case discussion, interactive exercises and peer sharing, Jo Whitehead will address the ingredients of a successful corporate-level strategy. The seminar will emphasise the role of the corporate parent in adding value to the businesses in the group and will propose a framework for assessing the fit between the parent and the needs of the businesses. It will also propose a process for developing a valid corporate-level strategy.

This seminar will be a great opportunity for people who have recently joined the corporate strategy department or who have not yet been exposed to much thinking about corporate-level (as opposed to business-level) strategy to learn the tools and techniques that we have been developing at Ashridge for the past fifteen years.

10.00 Welcome and introductions
10.10 Corporate Strategy: the issues
10.30 Corporate Strategy and Parenting Advantage: the concepts
11.15 Break
11.30 Corporate Strategy and Parenting Advantage: case discussions
12.45 Lunch and individual work on Parenting Advantage Statements
14.00 Round table discussion of Parenting Advantage Statements
15.00 Break
15.15 Develop a Corporate Strategy: group discussion od process for developing a corporate strategy and rile of corporate strategy department
16.00 Developing a Corporate Strategy: a framework
16.30 Corporate-level strategy issues and topics: open discussion
17.00 Close