Open Program

Senior Executive Program: Leading Strategy and Change

Learn ways to tackle your organization's key issues during our intense program designed for senior leaders.

This three-module program has been developed for senior managers and directors who contribute to strategy in their organization and need to see it through to execution.

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Senior Executive Program: Leading Strategy and Change

Upcoming Dates

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Module 1:  20-22 Feb 2017 Module 1:  19-21 Jun 2017
Module 2:  24-26 Apr 2017 Module 2:  18-20 Sep 2017
Module 3:  22-24 May 2017 Module 3:  30 Oct - 1 Nov 2017

Duration: Modular 3 x 3 days

Senior Executive Program Overview

Senior Executive Program will provide you with the best thinking and approaches in devising strategy and delivering change.

You will take both new and established ideas, strip them apart and apply them to your own needs. Our tutors work alongside you as you learn how to craft your own unique approach to leading strategy and change.

During the training program, you will develop your own effective leadership style and work on real issues with your peer group. It will help you build on your ability to devise strategy. You will learn how to grow your organization and lead change successfully. Crucially, you will develop the skills to apply what you have learnt back in your organization.

Content and Structure


The first step of the SEP is your program launch call with the Program Director to establish your personal learning needs.

Before module one, we ask you to complete two psychometric instruments, MBTI® Step II and FIRO-B® which help develop your self-awareness and gauge interpersonal effectiveness.

Before module two, you will complete an EQ 360° questionnaire which focuses on your emotional intelligence and how best to use it.

Residential Phase

This flexible program is delivered over three modules:

Module one: Essentials of Strategic Leadership

  • Explore the role that strategy plays in organizational success
  • Understand what great strategy is and apply it to a real case
  • Gain insight into your leadership beliefs and style and how you perform under pressure
  • Learn how to design and lead a strategy development process to create a robust plan
  • Examine corporate culture, identify where change is needed and understand how to make it work in your organization.

You will work towards presenting your analysis of your organization’s strategy for group feedback and action planning.

Module two: Leading Change and Growth

  • Explore the different types of change organizations face
  • Discuss tools and frameworks you can use to implement or manage change
  • Look at how to lead people through change and examine potential routes to growth for organizations
  • Consider ‘gamechangers’ like climate change and how they affect sustained organizational success.

You will have a choice of elective sessions and workshops, as well as a one-to-one coaching session.

Module three: Your Agenda

  • Drawing on all the program material, you will make a presentation on the issues you are facing and your plans for the implementation of your strategy
  • You will look at how to use coaching to get the best from your people
  • You will work on communicating your vision and selling your strategy with a RADA trained actor
  • Having developed your own model for leadership, you will plan and present a personal statement for review by your peers.

Along with your choice of elective session and a one-to-one coaching session, you will work on the goals and actions you will take back to your workplace in your 100-day plan.


You will have a follow-up one-to-one coaching session, usually around three months after the final module.

100 days after the final module, you will be contacted by your program tutor, to check your progress on your 100-day plan.

You will become a member of the Ashridge Alumni network, which is an excellent opportunity to continue your personal development and networking.

You are also given continued access to your online program portal and Virtual Ashridge content for six months after your final module. Ongoing support and further learning opportunities are available with Ashridge Momentum.

Related content

View related programs  The Ashridge experience   Customize this program 
All Ashridge Open Programs are taught in English, find out how we can help you to improve your English.
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Participant feedback

“Don’t come to Ashridge if you want a quiet life without challenge. It’s more a rollercoaster of fun, learning, life review and reflection. You come out different than you went in.”

Shirley Rogers, Director of HR and Organisational Development, Scottish Ambulance Service

“Outstanding environment but more importantly outstanding tutors and interaction with the fellow participants.”

Matthew Moore, Operations Director, Casterbridge Care and Education

“A highly useful, thoroughly provoking and inspiring experience. A pleasure to have networked and learnt from a diverse range of people, sectors and service organizations from across the globe. A unique opportunity.”

Peter Haggarty, Strategic Facilities Director, NHS National Services Scotland

“Spot on. Great people, great material, great learning, great coaches... thank you!”

Erica Swales, Operations Director, UK Asset Resolution Limited

“A valuable event in developing improved leadership skills and personal effectiveness – thoroughly reccomend.”

Mark Jones, Group Director, Circle Housing Group

Program fee

Price: £12,300.00 + VAT
What is included in your open program fee?

Download our brochure /executive-organisation-development/open-programmes/senior-executive-programme-leading-strategy-and-ch/sep-form/

Who is it for?

You are an experienced senior manager, director or top team member, responsible for leading others and for determining the future direction of your organization or area of responsibility. You work for a small, medium or large organization in the private, public or not-for-profit sectors.

You want to:

  • Develop your leadership style and point of view
  • Add to your toolkit for formulating and evaluating strategy
  • Improve the way you manage people through change and how you execute strategy.

Benefits to you and your organization

On the SEP you will learn how to:

  • Make better choices about strategic direction, acquisition and partnership
  • Be an effective leader of tough change
  • Best to realise, develop and release the energy and skill of your team
  • Produce innovative solutions and generate a genuine competitive difference
  • Be the leader best able to deliver the results
  • Be an excellent strategic thinker whose personal leadership style will ensure effective implementation of strategy and change in your organization
  • Ensure success for your organization, and your career.


Faculty Team

Paul Griffith

Paul Griffith


Read more about Paul

Colin Williams

Colin Williams


Read more about Colin

Hamish Scott

Hamish Scott


Read more about Hamish

Margaret de Lattre

Margaret de Lattre


Read more about Margaret

John Neal

John Neal

B.Hum, Dip Psych.

Read more about John

Janie Van Hool

Janie Van Hool

MA, MSc, RADA dip

Read more about Janie

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