Open Program

Influencing Strategies and Skills

Add new tools to improve your power of persuasion and influencing.

This lively three-day program will help you diagnose, analyze and refine your influencing approach and style. This is a chance to practice the latest strategies for persuasive success.

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Influencing Strategies and Skills

Upcoming Dates

12 Jul 2017 - 14 Jul 2017

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25 Sep 2017 - 27 Sep 2017

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22 Nov 2017 - 24 Nov 2017

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Program overview

In today’s hectic, complex business environment managers and leaders must influence and persuade others by creating successful and effective working relationships. Technical or functional skills alone are simply not enough.

Whatever your level, or organization, influencing is critical to your impact, reputation and success. You cannot be an effective leader or manager if you cannot relate to and influence others.

Content and Structure


In preparation for your program, you will complete the following:

  • An AIMS 360° feedback questionnaire
  • An Influencing Style Preferences Inventory to help you assess your approach to influencing
  • A personal development questionnaire which will help you identify a live influencing situation that you are currently facing at work - this will be used during the week as the basis for highly participative practical work and discussion

Residential Phase

Influencing strategies diagramOver three days you will explore and learn about:

The influencing model: an overview of a successful influencing process, based on a combination of current research findings and participants’ own experiences, linking effective influencing behaviors with a strategy that fits the structure of your own organization.

Key skills for influencing: exploration of key success factors and identification of personal influencing style.

Creating the right impression: understanding the importance of impression management as a part of building your influencing reputation and credibility.

Awareness of yourself and others: review of your personal skills and competencies and the impact your approach has on others.

Influencing tools and techniques: introduction to a range of practical tools and techniques which contribute to effective influencing outcomes. You will practise these skills to develop and extend your range of influencing capabilities and receive feedback.

Influencing to achieve effective outcomes: practising and implementing skills based on previous sessions and receiving feedback on performance.

Planning for action: developing a concrete action plan for implementation on your return to work. This is based on a real-life influencing situation that you currently face in your organization and starts at the beginning of the program.

You will leave the program with a copy of Influencing: Skills and Techniques For Business Success by Ashridge authors Fiona Dent and Mike Brent.

Post Program

Following the program, you will be sent a series of three articles from the tutor team to support you as you use your new skills back in the workplace.

You are also given continued access to your online program portal and Virtual Ashridge content for six months after your residential stay. 

Related content

View related programs  The Ashridge experience   Customize this program 

This program is a module of our Advanced Management Program.

All Ashridge Open Programs are taught in English, find out how we can help you to improve your English.

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Participant feedback

“The greatest program I have attended – balance between quality theoretical substance, interactive practice and enjoyable conversations with people.”

Bakhrom Yunusov, Global Route to Market Development Manager, British American Tobacco Plc

“Excellent varied program which I think will really help me move up in my career in the short and long term.”

Andrea Oakes, Communications Business Partner, AstraZeneca Limited

“I enjoyed discussing a range of influencing techniques alongside an interesting mix of participants who were willing to share and learn together in beautiful surroundings. The course included a good range of activities and a real emphasis on embedding the learning.”

Sue Dearden, Manager, Delivery – Partner Development, John Lewis Partnership Plc

“Enjoyable, interactive participation - will take you outside of your comfort zone in a secure and trusted environment.”

Karen Johnson, Director of Business Operations, Imperial Consultants

“The program gives an excellent insight into influence with practical solutions that you can take back to the workplace. Essential for anyone wanting to further themselves.”

Paul Barratt, Commercial Sales Director, Karndean International Ltd.

“I have often considered influencing as a mysterious art and have watched those who are effective at it with awe. The course helped me learn that actually effective influencing is based on some very basic principles – but it must be consciously thought through and prepared for.”

Geraldine Mapp, Senior Communications Business Manager, National Grid

“Loved the subject matter…practical ways to improve my influencing skill. Learnt loads of behaviors about myself – lightbulb moments! Great enthusiastic presentation style…great learning environment.”

Eileen Cronin, Area Manager, Home Retail Group

“Good support material. Broke down the subject into manageable, understandable sections. Positive and relaxed learning atmosphere…Ashridge is a beautiful and inspiring setting for self-learning, supported by excellent course tutors.”

Patrick Davis, Manager Operational Risk, British Airways

Program fee

Price: £4,500.00 + VAT
What is included in your open program fee?

Download our brochure /executive-organisation-development/open-programmes/influencing-strategies-and-skills/infx-form/

Who is it for?

You are a busy manager or leader who must influence others to achieve success in your role. You need to work through others by obtaining voluntary buy-in, commitment and cooperation.

Benefits to you and your organization

This program will give you the know-how to generate enthusiasm and motivation among those you influence in the workplace. You will:

  • Become more aware of your behaviour, influencing styles, body language and the impact you have on others
  • Become more aware of other people’s influencing styles
  • Develop more flexibility so that you can adapt and flex to your colleagues
  • Learn about different influencing styles, tools and techniques you can draw upon when influencing people in the workplace
  • Work through current business issues you are facing and leave Ashridge equipped with practical solutions

Faculty Team

Pam Jones

Pam Jones

BA (Hons), MBA

Read more about Pam

Fiona Dent

Fiona Dent

MSc, MA, Chartered FCIPD, FHEA

Read more about Fiona

Mike Brent

Mike Brent

MA, Dip Mgmt, Dip Mkting, MSc, MSc

Read more about Mike

Angela Jowitt

Angela Jowitt

BSc (Hons) Psychol, MSc

Read more about Angela

Kerrie Fleming

Kerrie Fleming

B.Comm, MBS, PhD

Read more about Kerrie

Matt Copeland

Matt Copeland

BSc (Hons), PG Dip(Law), Barrister-at-Law, MBA

Read more about Matt

Related Case Studies

Alison Fleet’s Ashridge story

Influencing Strategies and Skills

“I could immediately apply the influencing techniques. They are brilliant in their simplicity and definitely work.”

Read More

Simon Inger’s Ashridge story

Influencing Strategies and Skills

“I’m now creating win-win situations that take us forward.”

Read More