Open Program

Harnessing Artificial Intelligence

Learn what artificial intelligence is, how artificial intelligence technologies are evolving and how you can harness them in your business to create more value.

This practical, interactive 4-day program will equip you to integrate artificial intelligence into your strategy and manage initiatives with confidence

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Upcoming Dates

12 Mar 2018 - 15 Mar 2018

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Who is this course for? 

This program is for business leaders tasked with harnessing Artificial Intelligence to create value or tasked more broadly with digital transformation. They will most likely be business unit managers or functional heads. But they could also be senior IT, technology, strategy or analytics specialists seeking a wider business and organisational perspective on AI.

What will I learn? 

Harnessing Artificial Intelligence introduces you to AI and its rapidly emerging business uses, then offers frameworks and case examples to help you think through where and how you can most benefit from AI in your business.


Three weeks before the program starts, you will receive background reading on AI. You will also be asked to fill out an AI Readiness survey for your company. This will help you think through the main focus of your current AI challenges.

Residential Phase

You will learn:

Day 1

  • What AI is and its history
    • Learning algorithms and data science 
    • Smart sensors to capture data on which to “train” algorithms
    • Communication technologies and robotics to take machine action based on the outcome of algorithms
  • Current business uses of AI across the value chain
    • R&D, production, logistics, marketing, maintenance and customer service
  • The core of AI, understanding learning algorithms
    • What is (and what is not) currently possible with algorithms
    • An overview of different data analytics techniques
    • Gaining practical experience by building your own handwriting recognition algorithm

Day 2

  • What makes a good data science/machine learning project
  • How to sponsor a data science/machine learning project with confidence
  • How to scale-up, roll out and embed machine learning in the organisation
  • Including case examples and an opportunity to apply the methodology to your own organisation 

Morning of Day 3 

  • How to think through the broader issues you may face in deploying AI
    • Data security, legal and regulatory, employment, ethical 

Afternoon of Day 3 and morning of Day 4

  • How to use AI to innovate and transform your business
    • Discussion of development and use of smart sensors and machines to “sense” and “act”
      • Computer vision, natural language recognition, emotion recognition, autonomous vehicles, drones, Chatbots, Robots and other
    • Examples of successful new AI-based business models and revenue sources
    • Method to assess how AI could transform your business
      • Man/machine trade-offs through your customer’s value chain and your own
      • Idea generation and testing using human intelligence and design thinking
    • How your company can profit from the opportunities
      • Including consideration of balance of do-it-yourself, buy-in, acquire companies


Afternoon of day 4

  • Becoming a more (artificially) intelligent company
    • Planning the overall opportunity
    • Managing the risks and threats


Tutors will facilitate a virtual follow-up session for the group six weeks after the residential phase. This will allow you and the other participants in the group to review your actions and support you all to make further progress.

You are also given continued access to your online program portal and Virtual Ashridge content for six months after your residential stay

Why learn with us? 

All major businesses now face the challenge of harnessing Artificial Intelligence to drive business performance. It is the critical next phase of digital strategy development. The course will help prepare executives to successfully manage AI initiatives. We offer a unique all-round perspective on AI covering an introduction to basic technologies, the strategic issues involved in their application to business optimisation and transformation and consideration of the broader organisational, legal and ethical issues involved. The faculty team have the experience and background to deliver on this broad set of challenges.

To register your interest in this course, fill in the form below. 

Program fee

Price: £5,000.00 + VAT
What is included in your open program fee?



Faculty Team

Felix Barber

Felix Barber


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Richard Sargeant

Richard Sargeant

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Charlotte Werger

Charlotte Werger

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