Open Program

Formulating Strategy

Improve the quality of your strategic decision making.

This interactive three-day program will show you how to design the decision process to improve decision-making, bringing together the right people, in the right process for the right outcomes. In this course you will learn how to create a strategy that drives results amplifying your impact in the workplace and the outcomes for your organization.

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Formulating Strategy

Upcoming Dates

16 Nov 2016 - 18 Nov 2016

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15 Mar 2017 - 17 Mar 2017

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28 Jun 2017 - 30 Jun 2017

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Program Overview

This practical and highly interactive program will help you improve the quality of your decision-making and that of your organization. You will learn how the brain creates biases which can affect strategic decision-making. You will explore how strategic situations are framed and how to reframe them so that they don’t lead you down a blind alley. You will learn how to design the decision process to improve the outcome.

Formulating Strategy is the last three days of our five-day Strategic Decisions program. If you also need support in designing your strategic plan, you can undertake Strategy Tools, which makes up the first two days of Strategic Decisions.

Content and Structure


You will receive pre-program reading and videos three weeks before the program starts and you will also take part in a virtual learning session that will prepare you for this intense and fast-moving program.

Residential Phase

  • You start by considering how the brain makes decisions, the conditions under which biases can affect decision-making and how to safeguard the decision process to reduce the risk of poor decisions. This thinking is drawn from original Ashridge research into decision-making, as captured in the book Think Again: Why Good Leaders Make Bad Decisions and How to Keep It from Happening to You
  • You then learn how to set up a decision process to create good decisions by allowing diverse views to challenge each other. You learn how to frame and re-frame decisions and generate viable options. Along the way there are many practical tips on how to customise the decision process.
  • A special feature of Formulating Strategy is the use of video and role plays. A film about the Cuban Missile Crisis is used to bring decision making to life, and the program finishes with a day-long simulation enabling you to practice decision-making under pressure.

View an example program timetable

Post Program

Tutors will facilitate a virtual follow-up session for the group six weeks after the residential phase. This will allow you and the other participants in the group to review your actions and support you all to make further progress.

You will become a member of the Ashridge Alumni network which is an excellent opportunity to continue your personal development and networking.

You are also given continued access to your online program portal and Virtual Ashridge content for six months after your residential stay. Ongoing support and further learning opportunities are available with Ashridge Momentum.

Related content

View related programs  The Ashridge experience   Customize this program 

This program is a module of our Advanced Management Program.

All Ashridge Open Programs are taught in English, find out how we can help you to improve your English.

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Program fee

Price: £3,600.00 + VAT
What is included in your open program fee?
Download our brochure /executive-organisation-development/open-programmes/formulating-strategy/fs-form/

Who is it for?

You are an experienced manager or executive involved in strategic decision-making. You may provide input or support to the process, be involved in formulating and reviewing proposals, or be responsible for making the decision. You may be in the public or private sector.

Benefits to you and your organization

  • You will be able to lead a group through a decision process and get the best out of the individuals and the team.
  • You will be able to see when the decision process is at risk of going off course and take corrective action.
  • You will recognize when fresh thinking is required and know how to inject it into the discussion. This will lead to better decisions and more commitment to action.

Faculty Team

Stephen Bungay

Stephen Bungay

MA, DPhil (Oxon)

Read more about Stephen

Jo Whitehead

Jo Whitehead


Read more about Jo

Related Case Studies

Yvonne Stinson’s Ashridge story

Formulating Strategy

“I improved my skills to lead a growth plan worth hundreds of millions of pounds.”

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John Walker’s Ashridge story

Formulating Strategy

“One of the best programs I have ever been on – it is helping me seize a once in a lifetime opportunity.”

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