Become an accredited coach

Why does Ashridge accredit coaches?

As coaching grew in importance as a development activity some years ago, Ashridge was concerned to ensure that everyone who became involved in coaching – whether in a coaching relationship or as part of a consulting project or development process – was fully capable of working in a coaching relationship. Coaching differs from other forms of development because the coach is working without the benefit of colleagues immediately available for support, and the nature of the relationship is such that coaches carry significant responsibility, which they have to deal with alone. Accreditation provides assurance to clients that their coach is up to the task, and provides support and continuing development for the coaches themselves.

The accreditation process

Ashridge accreditation involves the assessment of a person’s skills, knowledge, understanding and experience in executive coaching.

Coaches are assessed against seven criteria points:

  • Theory
  • Relationship
  • Coaching skills
  • Assessment, contracts and boundaries
  • Change and organizations
  • Effectiveness
  • Self-awareness and professionalism.

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What’s involved?

Accreditation can only be sought once an agreed level of coaching has been reached and logged. Accreditation is conducted via:

  • Assessment of written work, reflections on the coach’s practice
  • Interviews about recent coaching experiences
  • Assessment of recordings and transcripts of coaching sessions
  • Participation in supervision groups
  • Observation of live role played coaching session.

Code of ethics

Coaches are also required to understand and subscribe to a code of coaching ethics and principles which define Ashridge’s views and expectations of executive coaching.

You may be interested in:

The Coaching for Organization Consultants open program or the Ashridge Masters in Executive Coaching qualification or the Ashridge Accreditation Process.