Baby Boomers at Work

Following recent legislation such as The Employment Equality (Repeal of Retirement Age Provisions) Regulations 2011, and planned increases to the state pensions age, it is known that older people in work are on the rise, and that patterns of work and retirement are changing. Therefore our existing research (see Generation Y: Overview and Background) has moved beyond Generation Y (Gen Y) to cover the complete continuum of generations in the workforce.

We want to look at the wants and needs of all generations in the workforce: examining what the older generation 'gets' from working longer and what they 'give back'. Our most recent research focuses on Baby Boomers (the over 50s) in the workplace. 

Don't put Baby Boomers in the corner: Realising the potential of the over 50s at work

A survey of 2045 Baby Boomers (those aged 50 years and over, working or recently retired) and HR staff (of any age, working in an organisation that employs over 50-year olds), explored what the older generation 'gets' from working longer (in terms of their personal wants and needs) and what they 'give back' - their contribution of wisdom, knowledge, experience and insight to younger colleagues.    

Our findings highlight many opportunities for organisations and individuals to use Baby Boomers to their full potential; there are examples of successful working opportunities for the over 50s and comparisons are made between responses from HR staff and Baby Boomers. The findings will be of interest to individuals, organisations, HR directors and those interested in the multigenerational workplace and the workforce of the future. 

Download the Executive Summary

Contact us for a copy of the full report


Get Involved

Complete our survey and tell us what drives you? 

Ashridge is conducting a research project looking at where priorities lie for working individuals of all ages. As part of the project, we would appreciate it if you would spare a few minutes to contribute to our survey on Generational Motivations.

Take part in an interview or a focus group

We are looking for individuals and organisations to take part in the second phase of this project - tell us what is important to you in your working life, what is important to your organisation, and to your colleagues. Would you and/or your colleagues be willing to take part in a short interview (by phone or face to face)? All participants will be provided with access to the findings before publication and all information will be confidential (and anonymous if required). 

Contact us if you would be interested in taking part, or finding out more. 

Find out more about our inter-generational research.