This exciting one-day event will help de-mystify the concept of Big Data. You will gain an understanding of Big Data sources, data analytics possibilities and how to harness the value of data-driven insight. This insight can be utilised in strategy development to acquire, convert and retain customers by enhancing and optimising the customer experience at each touch point. We will discuss how to navigate in a complex and data-driven environment and develop strategies that keep you ahead of competition.
Based on cutting-edge academic research and analytical insights, we will explore innovation and customer centricity using Big Data. After a morning of diving into the world of Big Data and analytics, the afternoon will include an interactive discussion that culminates in a lively panel debate and some key reflections on the learnings from the day.
During the day we will explore:
Our ability to challenge existing strategic business models using data driven thinking
The impact of big-data on the ‘connected consumer’
How identifying key customer journey touch-points can build competitiveness and true engagement
How to perform in a data-driven environment.
Introductions and aims of the day
Data-driven organisations and the impact of Big Data
Using data-driven insight from strategy development
Making sense of Big Data - analytics demonstration
Panel discussion - attended by IBM, UCL and Lewis PR experts
Summary and review.
Gary O’Leary is a Sales Director with 18 years experience in enterprise software and IT sales. For over 15 years he has worked within the IBM Software Group, a multinational software, technology and consulting company with 430,000 employees and $100 billion annual revenues.
In his current role Gary is responsible for UK and Ireland Cúram sales, as well as launching Cúram in local government social/health care with new partners ATOS and Capgemini.
Gary holds an MBA in Business Administration from Edinburgh Business School, Heriot-Watt University.
Rikke Duus is a Senior Teaching Fellow in Entrepreneurial Marketing and Marketing Analytics at University College London’s Department of Management, Science and Innovation. Rikke delivers cutting-edge education in the areas of entrepreneurial marketing and digital business. She is an active researcher in consumer behaviour, social media, technology and entrepreneurship and often presents at national and international conferences. She is published in the Journal of Marketing Education and Advances of Consumer Research. In addition to her academic work, Rikke also engages with business through the Goldman Sachs 10,000 Small Business Programme and the Small Business Charter: Growth Vouchers Programme.
She is currently undertaking doctoral research with the University of Leicester in the area of consumer relationships and technology. She also has an MSc in Practice-based Research (distinction), an MSc in Strategic Marketing (distinction) and a BA (Hons) in English and International Communication.