Momentum Event: Competing in a Data-driven World

We all work in a digital and data-driven world.  Across sectors, businesses use integrated digital platforms to deliver a more complete customer experience and those businesses that are able to analyse and act on emergent data are more successful at serving the ‘connected customer’.

This exciting one-day event will help de-mystify the concept of Big Data. You will gain an understanding of Big Data sources, data analytics possibilities and how to harness the value of data-driven insight. This insight can be utilised in strategy development to acquire, convert and retain customers by enhancing and optimising the customer experience at each touch point. We will discuss how to navigate in a complex and data-driven environment and develop strategies that keep you ahead of competition.

Based on cutting-edge academic research and analytical insights, we will explore innovation and customer centricity using Big Data. After a morning of diving into the world of Big Data and analytics, the afternoon will include an interactive discussion that culminates in a lively panel debate and some key reflections on the learnings from the day.

During the day we will explore:

  • Our ability to challenge existing strategic business models using data driven thinking
  • The impact of big-data on the ‘connected consumer’
  • How identifying key customer journey touch-points can build competitiveness and true engagement
  • How to perform in a data-driven environment.


  • Introductions and aims of the day
  • Data-driven organisations and the impact of Big Data
  • Lunch
  • Using data-driven insight from strategy development
  • Making sense of Big Data - analytics demonstration
  • Panel discussion - attended by IBM, UCL and Lewis PR experts
  • Summary and review.

External contributors

Gary O’Leary

Gary O’LearyGary O’Leary is a Sales Director with 18 years experience in enterprise software and IT sales. For over 15 years he has worked within the IBM Software Group, a multinational software, technology and consulting company with 430,000 employees and $100 billion annual revenues. 

In his current role Gary is responsible for UK and Ireland Cúram sales, as well as launching Cúram in local government social/health care with new partners ATOS and Capgemini.

Gary holds an MBA in Business Administration from Edinburgh Business School, Heriot-Watt University.

Rikke Duus

Rikke DuusRikke Duus is a Senior Teaching Fellow in Entrepreneurial Marketing and Marketing Analytics at University College London’s Department of Management, Science and Innovation. Rikke delivers cutting-edge education in the areas of entrepreneurial marketing and digital business. She is an active researcher in consumer behaviour, social media, technology and entrepreneurship and often presents at national and international conferences. She is published in the Journal of Marketing Education and Advances of Consumer Research. In addition to her academic work, Rikke also engages with business through the Goldman Sachs 10,000 Small Business Programme and the Small Business Charter: Growth Vouchers Programme.

She is currently undertaking doctoral research with the University of Leicester in the area of consumer relationships and technology. She also has an MSc in Practice-based Research (distinction), an MSc in Strategic Marketing (distinction) and a BA (Hons) in English and International Communication.

Event fee

Essential information

Date: 18 May 2015

Time: 09:30 – 16:30

Location: Ashridge Business School, Berkamsted, Hertfordshire. HP4 1NS


Mike Cooray

Mike Cooray


Read more about Mike

Victoria Harrison-Mirauer

Victoria Harrison-Mirauer

BA (Cantab), MA, MSc

Read more about Victoria