New Ashridge research on sustainability and organisational change
To explore the question – How do we successfully effect change towards sustainable business practice? Ashridge has launched an action research inquiry, bringing together sustainability and CSR professionals from sector-leading businesses to research effective practice within their own organisations and identify actions for achieving more ambitious and far reaching change.
Alexandra Stubbings, the inquiry's facilitator, says "taking an Action Research approach to this inquiry enables us to not only explore, in detail, the conditions that lead to successful change, but also uncovers new opportunities for experimentation and innovation. The very process of asking new questions in our organisations can prompt new thinking, and that's what successful engagement with environmental and social responsibility requires".
So far the inquiry group includes representatives from Banking, Technology, Manufacturing, FMCG, Retail and Media, as well as Ashridge itself. The group is planning to publish its initial findings towards the end of this year.
If you'd like to know more about the research or are interested in participating, contact Alexandra at alexandra.stubbings@ashridge.org.uk.