<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
<channel>
<title>Ashridge Faculty Publications</title>
<link>http://www.ashridge.org.uk/Website/IC.nsf/searchview?searchview</link>
<item><date>11/03/2010 15:37:18</date><title><![CDATA[How can a company defend its roots in the face of aggressive competition from new entrants to the market?]]></title><description><![CDATA[Case Studies/Learning Guides<br><br>Taylor, E. (2009) How can a company defend its roots in the face of aggressive competition from new entrants to the market? The case of Inmarsat, Case study for Bayer Crop Science<br><br>Modified on - 11/03/2010 15:43:14 by Jane Frampton<br><br>There is currently no PDF]]></description><link>http://www.ashridge.org.uk/website/IC.nsf/wFARPUB/How can a company defend its roots in the face of aggressive competition from new entrants to the market?</link><guid>FD6BDE3E8CA64A9C802576E30055D025</guid> </item><item><date>11/03/2010 15:34:15</date><title><![CDATA[Environmental stewardship as a way of life]]></title><description><![CDATA[Case Studies/Learning Guides<br><br>Taylor, E. (2009) Environmental stewardship as a way of life, Icebreaker, New Zealand, Case study for Bayer Crop Science<br><br>Modified on - 11/03/2010 15:42:47 by Jane Frampton<br><br>There is currently no PDF]]></description><link>http://www.ashridge.org.uk/website/IC.nsf/wFARPUB/Environmental stewardship as a way of life</link><guid>3ECCBE16F31BC587802576E3005588B2</guid> </item><item><date>11/03/2010 15:27:24</date><title><![CDATA[Collection of case studies reviewing the generic defence strategies adopted by the pharmaceutical industry]]></title><description><![CDATA[Case Studies/Learning Guides<br><br>Taylor, E. (2009) Collection of case studies that review the generic defence strategies adopted by the pharmaceutical industry, Cases include: AstraZeneca; EliLilly; GlaxoSmithKline, Case studies for Bayer Crop Science<br><br>Modified on - 11/03/2010 15:32:32 by Jane Frampton<br><br>There is currently no PDF]]></description><link>http://www.ashridge.org.uk/website/IC.nsf/wFARPUB/Collection of case studies reviewing the generic defence strategies adopted by the pharmaceutical industry</link><guid>89CB0ABC8A253AF7802576E30054E813</guid> </item><item><date>11/03/2010 15:24:01</date><title><![CDATA[Cementing a strong brand strategy: the case of Cemex]]></title><description><![CDATA[Case Studies/Learning Guides<br><br>Taylor, E. (2009) Cementing a strong brand strategy: the case of Cemex, Case study for Bayer Crop Science<br><br>Modified on - 11/03/2010 15:26:52 by Jane Frampton<br><br>There is currently no PDF]]></description><link>http://www.ashridge.org.uk/website/IC.nsf/wFARPUB/Cementing a strong brand strategy: the case of Cemex</link><guid>11331170E0CE764B802576E3005498A9</guid> </item><item><date>11/03/2010 15:04:46</date><title><![CDATA[The Implementation of the Socio-Economic Assessment Toolbox process (SEAT)]]></title><description><![CDATA[Case Studies/Learning Guides<br><br>Taylor, E. (2009) The Implementation of the Socio-Economic Assessment Toolbox process (SEAT), for stakeholder engagement at Anglo-American, Case Study for Bayer Crop Science<br><br>Modified on - 11/03/2010 15:23:36 by Jane Frampton<br><br>There is currently no PDF]]></description><link>http://www.ashridge.org.uk/website/IC.nsf/wFARPUB/The Implementation of the Socio-Economic Assessment Toolbox process (SEAT)</link><guid>92AF83FEFF6E4A0A802576E30052D5BC</guid> </item><item><date>11/03/2010 15:01:21</date><title><![CDATA[Focus upon creating a culture of service excellence]]></title><description><![CDATA[Case Studies/Learning Guides<br><br>Taylor, E. (2009) Focus upon creating a culture of service excellence, Adnams, Case study for Bayer Crop Science<br><br>Modified on - 11/03/2010 15:43:45 by Jane Frampton<br><br>There is currently no PDF]]></description><link>http://www.ashridge.org.uk/website/IC.nsf/wFARPUB/Focus upon creating a culture of service excellence</link><guid>F6B0061EF642C39F802576E3005285B9</guid> </item><item><date>11/03/2010 14:55:12</date><title><![CDATA[Process optimisation to improve client relations]]></title><description><![CDATA[Case Studies/Learning Guides<br><br>Taylor, E. (2009) Process optimisation to improve client relations, Toyota, Europe, Case study for Bayer Crop Science<br><br>Modified on - 11/03/2010 15:43:34 by Jane Frampton<br><br>There is currently no PDF]]></description><link>http://www.ashridge.org.uk/website/IC.nsf/wFARPUB/Process optimisation to improve client relations</link><guid>A422C64FBADF5BB6802576E30051F564</guid> </item><item><date>04/03/2010 10:56:38</date><title><![CDATA[Executive Education]]></title><description><![CDATA[Articles and Reports<br><br>Peters, B.K.G. and Laljani, N. (2010) Executive Education, Ambition, Association of MBAs<br><br>Modified on - 08/03/2010 12:32:40 by Kai Peters<br><br>There is currently no PDF]]></description><link>http://www.ashridge.org.uk/Website/IC.nsf/wFARPUB/Executive Education</link><guid>DA92ABFE222BA92F802576DC003C1E0A</guid> </item><item><date>02/03/2010 16:34:01</date><title><![CDATA[The Managerial Pendulum]]></title><description><![CDATA[Press/Media<br><br>Peters, B.K.G., (2010) The Managerial Pendulum, a book review of Julian Birkinshaw's Reinventing Management, Management Today, p. 27, March<br><br>Modified on - 04/03/2010 10:56:31 by Jane Frampton<br><br><a href="/website/IC.nsf/353022A7C3E171D7802576DA005B019F/$file/TheManagerialPendulum.pdf.pdf">TheManagerialPendulum.pdf.pdf</a>]]></description><link>http://www.ashridge.org.uk/website/IC.nsf/wFARPUB/The Managerial Pendulum</link><guid>353022A7C3E171D7802576DA005B019F</guid> </item><item><date>15/02/2010 09:31:11</date><title><![CDATA[Recommendations on Creating and managing Inclusive Workforces]]></title><description><![CDATA[Conference Presentations<br><br>April, K. et al. (2009) Recommendations on Creating and Managing Inclusive Workforces, World Economic Forum: Special Global Agenda Council on Talent and Diversity, pp. 1 - 26, October<br><br>Modified on - 15/02/2010 09:44:13 by Jane Frampton<br><br><a href="/Website/IC.nsf/06BD56D1DAD939E5802576CB00344B21/$file/RecommendationsOnCreatingAndManagingInclusiveWorkforces.pdf">RecommendationsOnCreatingAndManagingInclusiveWorkforces.pdf</a>]]></description><link>http://www.ashridge.org.uk/Website/IC.nsf/wFARPUB/Recommendations on Creating and managing Inclusive Workforces</link><guid>06BD56D1DAD939E5802576CB00344B21</guid> </item></channel>
</rss>
