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Great Expectations - Managing Generation Y

Great Expectations - Managing Generation Y

Ashridge Business School worked in partnership with the Institute of Leadership & Management on a major research project to explore Generation Y in the workplace.

Previous research has shown that Generation Y has a different attitude to work and life from their older counterparts. But how aware are organisations, and their managers, of the needs and expectations of their employees aged under 30? And how do they respond to these differences where they see them?

The research examines issues including:

  • the extent to which work is living up to Generation Y's expectations
  • the differing work ethic of young employees and their managers
  • Generation Y's intentions to stay or leave their employer
  • the challenges of managing Generation Y
  • what motivates Generation Y, and whether organisations are doing the right things to keep their talent.

Data collection from the project is now complete and you can download the report here.

Download Report

Great Expectations - Managing Generation Y

More Ashridge Research into Generation Y

Generation Y: Learning and Working

Previous Ashridge research conducted by Carina Paine Schofield and Sue Honoré during 2009 provides a multi -generational view of Generation Y learning and working. You can read more about this research here.

Managing Generation Y: An International Perspective

Research conducted by Carina Paine Schofield and Sue Honoré in 2012 investigates Generation Y outside of the western world (focusing on the Middle East, India, Malaysia and China) and explores the manager-graduate relationship in the first few years of work and expectations of managers, graduates and organisations for their future leaders. You can read more about this research here.

How do the expectations of new graduates coming into the workplace differ from 5 years ago?





Carina Paine Schofield
Carina Paine Schofield
Susan Honore
Susan Honore

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