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Some business books ask why. Others tell you how. Re-energizing The Corporation, by Jonas Ridderstråle, Visiting Faculty Member at Ashridge and co-author of the international bestseller Funky Business, and Mark Wilcox explains why you must lead change and how to do it. The authors have teamed up to provide their own potent blueprint for reenergising any organisation.

In the book, Jonas Ridderstråle, one of the world’s most influential business gurus, provides a vibrant and energising take on the world of today and tomorrow. Mark Wilcox, backed by 25 years of frontline business experience in some of the world’s best known corporations, offers a uniquely practical approach to turning ideas into action and making change a reality. Together, they blend ideas, cases, models and practical examples into a framework that enables the reader to master the art of making positive change happen.

The first time that Jonas and Mark worked with a group of executives more than 200 projects resulted, and over 250 million euros were saved and made, as managers began to take responsibility for their own challenges. Now, Re-energizing The Corporation builds on the 3E leadership model, which makes sense of the three Es of Envisioning, Engaging and Executing. By understanding and following the model, readers will be able to create compelling pictures of the future of their organisations; build a following of individuals committed to turning the vision into reality; and maximise team performance to deliver on their dreams.

About the authors

Jonas Ridderstråle is at the forefront of the new generation of European-based business gurus. Ranked in the Thinkers 50 as one of the world’s top business gurus, Jonas is an advisor and consultant to multinational corporations and helps run the Swedish Management Group – one of Scandinavia’s leading management development companies. He’s a visiting professor at Ashridge Business School. His previous books are the international bestsellers Funky Business, Karaoke Capitalism and Funky Business Forever (co-authored with Kjell A. Nordström).

Mark Wilcox is the founder of the UK-based consulting firm, RedThread Consulting. Its clients include Sony, the British Army, HSBC and Hilton Hotels. Prior to launching RedThread, Mark spent twenty five years working in the corporate world. At Sony Europe he was responsible for talent development programmes and was Director of People and Organizational development covering 9,000 employees in 23 countries.

ISBN 978-0-470-51921-9; £19.99/€30