Research and Faculty

Tony joined Ashridge in 1992. As a Programme Director, he designs and delivers programmes on business strategy and market innovation. His particular interests are understanding customer value, developing brands and the dynamics of long-term business relationships. He works internationally with experience in Europe, Asia and the Americas.

Before joining Ashridge, Tony held a general management position with Manpower. Previously as Director of Marketing Services at TSB Bank, he controlled £20 million marketing expenditure. Earlier, he spent eight years with Grand Metropolitan at Board level. As a Marketing Director he played a key part in the launch of Foster's Draught Lager into the UK. For two years he had executive responsibility for 500 licensed retail outlets. He gained his MBA from Cranfield/University of Washington in 1980.

Tony has taught at Vlerick Leuven Gent Management School, the Swedish Institute of Management, Stockholm School of Economics, PEF University Vienna, and the University of Michigan, USA. He has presented internationally on the themes of competitive marketing and innovation at public conferences and company conventions and has published extensively.

You can see Tony Cram's professional website for details of publications, research, consulting and teaching here: http://www.tonycram.com