Generation Y Research

Gen Y Research

Are Generation Y actually different? What has made them the way they are? Are there appropriate new ways of working and learning?


The Ashridge Generation Y research project provides a knowledge base which can be used to inform and initiate discussion on educational policy, parenting, recruitment and staff development. Please contribute to this discussion by adding your Feedback and Comments.

Are Generation Y changing the workplace for the better or for the worse?




Order Report

The 80 page preliminary findings have now been published.

To order a copy (£30 including VAT) please contact Celia Tucker at the Ashridge Bookshop by email at: celia.tucker@ashridge.org.uk

Photo: Carina Schofield
Carina Schofield
Photo: Sue Honore
Sue Honore

Comments and Feedback

This is all direct feedback on the Gen Y Research.
Average rating: 4.50 out of 5
No of reviews: 4
Most recent review:
3 star(s) out of 5 Generation Y
This is an interesting study that confirms results of our research at the BC Institute of Technology in Canada. Are the details of your study available?